The Executive Director position is a full time, 40 hour a week position that requires flexible scheduling because meetings and events are often on weekends or in the evening. The position salary is $35,000 annually.
The MainStreet Executive Director coordinates activities within the historic business district including a revitalization program that utilizes historic preservation as an integral foundation for economic development. He/she is responsible for the development, conduct, execution and documentation of the MainStreet program. The Executive Director is the principal on-site staff person responsible for coordinating all program activities and volunteers, as well as representing the community regionally and nationally as appropriate. In addition, the Executive Director should help guide the organization as its objectives evolve.
Full Range of Duties to be Performed
The Executive Director should carry out the following tasks:
§ Coordinate the activity of the MainStreet program committees, ensuring that communication among committees is well established; assist committee volunteers with implementation of work plan items.
§ Manage all administrative aspects of the MainStreet program, including purchasing, record keeping, budget development, accounting, preparing all reports required by New Mexico MainStreet and by the National Main Street Center, assisting with the preparation of reports to funding agencies, and supervising employees or consultants.
§ Develop, in conjunction with the MainStreet program’s board of directors, economic development strategies for the business district that are based on historic preservation and utilize the community’s human and economic resources. Become familiar with all persons and groups directly and indirectly involved in the business district. Mindful of the roles of various interest groups, assist the MainStreet program’s board of directors and committees in developing an annual action plan for implementing a neighborhood business district revitalization program focused on four areas: design/historic preservation; promotion and marketing; organization/management; and economic restructuring/development.
§ Develop and conduct on-going public awareness and education programs designed to enhance appreciation of the district’s assets and to foster an understanding of the MainStreet program’s goals and objectives. Use speaking engagements, media interviews, and personal appearances to keep the program in the public eye.
§ Assist individual tenants or property owners with physical improvement projects through personal consultation or by obtaining and supervising professional design consultants; assist in locating appropriate contractors and materials; when possible, participate in construction supervision; and provide advice and guidance on necessary financial mechanisms for physical improvements.
§ Assess the management capacity of major neighborhood organizations and encourage improvements in the district’s ability to carry out joint activities such as promotional events, advertising, appropriate store hours, special events, business development and assistance, business recruitment, parking management, and so on. Provide advice and information on successful MainStreet district management. Encourage a cooperative climate among district interests and local public officials.
§ Advise district merchants’ organizations and/or chamber of commerce retail committees on MainStreet program activities and goals; help coordinate joint promotional events, such as festivals or business promotions, to improve the quality and success of events and attract people to the district; work closely with local media to ensure maximum coverage of promotional activities; encourage design excellence in all aspects of promotion in order to advance an image of quality for the commercial district.
§ Help build strong and productive relationships with appropriate public agencies at the local and state levels.
§ Utilizing the MainStreet program format, develop and maintain data systems to track the progress of the local MainStreet program. These systems should include economic monitoring, individual building files, photographic documentation of physical changes, and statistics on job creation and business retention.
§ Represent the community to important constituencies at the local, state, and national levels. Speak effectively on the program’s directions and work, mindful of the need to improve state and national economic development policies as they relate to commercial districts.
Resource Management Responsibilities
The Executive Director supervises any necessary temporary or permanent employees, as well as professional consultants. He/she participates in personnel and project evaluations. The Executive Director maintains local MainStreet program records and reports, establishes technical resource files and libraries, and prepares regular reports for the state MainStreet program and the National Main Street Center. The Executive Director monitors the annual program budget and maintains financial records.
Job Knowledge and Skills Required
The Executive Director should have education and/or experience in one or more of the following areas: commercial district management, economics, finance, public relations, planning, business administration, public administration, retailing, marketing, volunteer or non-profit administration, architecture, historic preservation, and/or small business development. The Executive Director must be sensitive to design and preservation issues and must understand the issues confronting small and independent businesses, property owners, public agencies, and community organizations. The manager must be entrepreneurial, energetic, imaginative, well organized and capable of functioning effectively in an independent environment. Excellent written and verbal communication skills are essential.